Google Project 10 -- Idea Submission
Submitted to Google on October 18, 2008
by Jim Hicks
Project 10 (pronounced "Project 10 to the 100th") is a call for ideas to change the world by helping as many people as possible. Google is putting up $10 million to fund the implementation of the winning idea(s). Submissions are accepted only from individuals, not from companies; the deadline was October 20, 2008. Google employees will analyze all submissions and will post the top 100 on January 27, at which time public voting begins. The public will narrow the list to 20; then a Google Advisory Board will determine the winners (as many as five).
After announcing the winners in early February, they will begin an RFP process to gather proposals aimed at implementation. So what's in it for the person who submitted the idea? According to Google, he/she gets "good karma and a feeling of satisfaction for having been a part of helping a great number of people."
My idea is aimed at getting some of the world's most prominent and respected leaders to recognize, and take steps to correct, the unsustainable situation that we all face in terms of health care, feeding the world, and saving our environment. My idea shows that, since they are all related, starting with health care enables us to simultaneously impact the other two.
The following is my submission; I simply can't imagine how any other single idea could help as many people in so many ways as this one. Let me know what you think.
Taming the Health Care Monster…One Bite at a Time
1. What one sentence best describes your idea?
We can tame the health care monster simply by moving toward a plant-based diet…while doing amazing things for the planet; all we need is LEADERSHIP.
2. Describe your idea in more depth.
Let's be clear; we're not talking vegetarian here. We're talking about moving steadily in the direction of getting most of our calories from whole plant foods. What does that accomplish? It promotes vibrant health and lowers the cost of health care -- while positively impacting environmental things like global warming, forest preservation, and water supply. Further, it enables us to tackle world hunger by feeding 20 times more people on the same acreage.
There is a wealth of published research showing that many chronic diseases like diabetes, cancer, and heart disease are a result of poor nutrition…not poor genes, bad luck or aging. So why doesn't the medical system take nutrition seriously? There's no simple answer; the “system” that controls health care and our food supply is comprised of: science, government, medicine, industry and media. Lots of money and politics are involved, making change difficult, but POSSIBLE, given that the solution is so remarkably simple and the potential results so compelling.
My idea begins with identifying a single prominent leader, someone with the positive name recognition of a Warren Buffett. After a brief education period, he/she invites ten well-known leaders to a two-day conference, where a team of very creditable experts gives them a crash course in the incredible power of superior nutrition.
Now we use the “Power of 10,” like in the movie, “Pay It Forward.” The first ten leaders each schedule another two-day conference for 10 more prominent leaders. Now we have 100 leaders inspired to make things happen in their world. In just two more iterations, we could train 10,000 leaders, affecting 100 million people. When all those people simply start “eating more plants,” big things start to happen in a hurry.
3. What problem or issue does your idea address?
Health. In cultures that consume mostly plant-based foods; chronic disease & obesity are almost non-existent. Dr. Caldwell Esselstyn led a Cleveland Clinic study proving that heart disease is nearly 100% reversible with a simple change in diet. There are similar examples for many other diseases that are driving our health care costs to astronomical levels.
Environment. More plant foods mean less global warming and more water. A 2006 U.N. Study found that raising livestock causes 30% more global warming than ALL of transportation combined. Also, the amount of fresh water required to produce just ten pounds of steak is enough for ALL the water used by a family of four for a full year.
World Hunger. On the same amount of land that it takes to feed 100 people the western diet, 2000 people can achieve vibrant health on a plant-based diet.
4. If your idea were to become a reality, who would benefit the most and how?
First of all, there would be immediate health improvement for all who shift toward a whole foods, plant-based diet. They would enjoy things like protection against many chronic diseases, zero obesity, vibrant health, and less need for drugs. Also, they would be paying much less for health care…as they tame that monster along with their employers.
Secondly, there would be enormous environmental improvements that would clearly benefit every living human being today as well as all future generations on our planet.
Thirdly, by growing more plant foods for humans, we could provide relief for millions of people in the world who are starving. As reported by John Robbins in Diet for A New America over 20 years ago, “The world's cattle alone, not to mention pigs and chickens, consume a quantity of food equal to double the caloric needs of the entire human population of the planet.”
5. What are the initial steps required to get this idea off the ground?
Identifying and recruiting that first prominent leader is of paramount importance; this is where the power of Google executives comes into play. A powerful corporate leader with great vision will ensure that we get traction on this world-changing project from the get-go. Why start with corporations? Because the largest single problem for most of them is the cost of health care.
After the first conference, we need to facilitate the scheduling, training and follow-up necessary to conduct the next 10, 100, and 1000 conferences…leading to the adoption of “nutritional improvement” programs for millions of employees in thousands of corporations.
Next, in addition to retaining a top PR firm; we need to hire an elite, brand name consulting firm to develop the strategy for influencing our “health and food” system (government, science, medicine, industry and media) to shift the collective primary emphasis to promoting health.
6. Describe the optimal outcome should your idea be selected and successfully
implemented. How would you measure it?
Initially there will be improved productivity and sharply lower health care costs for the corporations that launch a nutritional improvement program. After a few thousand corporate successes, we will see unprecedented drops in the per capita cost of health care nationally. Fewer people will be suffering from chronic disease, there will be less need for nursing homes, and more people will be living longer, healthier lives.
Next, just as the world has copied our unhealthy western diet, it will follow again as we pave the way for widespread improvement in the global health of humans. Moreover, after a few hundred million people have shifted to a healthier diet, we will begin to see (and be able to measure) improvements that will occur in our global environment. Ultimately, maybe we can eliminate world hunger by the year 2029…twenty years after the Great Google Project of 2009.
7. If you'd like to recommend a specific organization, or the ideal type of
organization, to execute your plan, please do so here.
At the outset, we need a brand name consulting firm (like a McKinsey) to craft the strategy aimed at optimizing global results over the next 20 years. We should also select a leading PR organization…to make sure that our message to the public is consistent and compelling.
Submitted by, James M. Hicks
Click Here to learn more about this great Google project.
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