The J. Morris Hicks Health & Weight-loss Coaching Program
Leveraging the Power of Plant-Based Nutrition to Help You Take Charge of Your Health
Introduction
My program is aimed primarily at promoting health by helping you move as rapidly as possible to a near-optimal diet. Effortless weight-loss is just a convenient by-product. As the body is given the nutrients that it needs, it will seek its ideal weight...and those pounds will STAY OFF as long as you continue with the superior diet. You may not immediately look like a super model, but if you are carrying some excess pounds, I can guarantee that you will lose some of those pounds.
But weight control is just one of the many benefits of an optimal diet. Others include reduction or complete elimination of all prescription drugs (including E.D. drugs), more energy, better sleep, less body odor of all kinds, better sex, zero constipation (no more need for magazines in the bathroom), no heartburn, saving money on food (especially when eating out), getting sick less frequently, better eyesight, return of hair color, clearer complexion and a general improvement in overall health. You will also save a lot of money on medical bills and insurance.
Longer term, an optimal diet will greatly lessen your chances of developing chronic diseases and spending your final days in a nursing home. If you have cardiovascular disease or type 2 diabetes already, you can more than likely reverse it with a near-optimal diet. You may also be able to arrest any cancerous activity that is currently taking place but hasn't been diagnosed yet. Also, by consuming an optimal diet, you will be doing more for the environment than driving a Prius, conserving water in the home, or putting solar panels on your roof. You will also be voting with every bite to end our barbaric method of factory farming that is currently providing about 99% of all of the animal foods being consumed.
A. My Background:
 Studied health and nutrition for seven years. Have met and become friends with many of the most prominent authors and practitioners of health promotion: Campbell, Esselstyn, Fuhrman, McDougall, Barnard and others.
 Have a deep understanding of what comprises a health-promoting diet.
 Have helped numerous people take charge of their health, lose weight and reduce their dependance on prescription drugs.
 In November of 2009, earned a Certificate in Plant-Based Nutrition from the eCornell division of Cornell University...the only course in health-promoting nutrition from a reputable school...in the entire country.
 I advocate a diet comprised of at least 80% of your calories from whole, un-processed plant-based foods. Not necessarily vegan or vegetarian. This is the same diet that I have eaten for seven years.
 Have worked with Joel Furhman, M.D. and T. Colin Campbell, PhD, and now with Dr. Campbell's son, Nelson, in a health-promotion company, Campell Health International, Inc.
 Recently developed a simple online tool to estimate what percent of calories derived from whole, plant foods.
 Am currently writing a book aimed at helping people take charge of their health.
 This program is about education, commitment and support.
B. First Consultation. We will meet for one hour and discuss the following:
Objectives. What would you like to achieve with this program?
Most Important. Which is more important to you? Health or Weight-loss?
Weight History. How much did you weigh when you finished high school? How much do you weigh now? What is the most you have ever weighed? What is the least you have weighed in recent years? How did you achieve that weight?
History of dieting to lose weight. What diets have you tried? How did you feel about them? Did you keep the weight off? For how long?
Medications. What medications are you taking? For how long?
Exercise History. How much are you exercising now? What types of exercises?
FourLeaf Estimate. Administer questionnaire to estimate current percent of calories from whole, plant-based foods.
Homework. Talk about which book to read before your next consultation. I will give you the book free of charge. Talk about which pages of Harmony Earth to read before your next consultation.
Bio-Markers. Arrange with your doctor or lab to document your HDL, LDL and Total Cholesterol; Blood Pressure, and Weight. We will want to measure your progress.
No Changes Yet. Don't start making any changes yet; the first step is education followed by a plan of action. We'll talk about that in the next session.
Forms to Sign. Disclaimer to protect me; Confidentiality (NDA) to protect you.
C. Second Consultation. (After one or two weeks)
 Homework & Bio-Markers Review.
 Optimal Diet Discussion.
 Review Barriers.
 Commitment Time? Or more study first.
 Six Week Challenge or Baby Steps. Discuss advantage of each.
 Homework. If you have finished the first book, I will give you the second one.
D. Future Consultations.
Frequency. I envision anywhere from two to six consultations (every one or two weeks) prior to determining what commitment you would like to make. (4 to 12 weeks)
Commence Changes. Diet and Exercise. I will always recommend the full-blown Twelve Week Challenge but will work with you on whichever program you choose. For exercise, my recommendation is simple; 60 to 90 minutes of brisk walking per day...approximately 10,000 steps.
Future Sessions. Meet every two weeks or so throughout the Six Week Challenge. After that, meet once per month for a few months; then once every two months until end of first year.
Content of Each Session. We will focus each session on what has happened since the last session, what problems you have encountered and what questions you may have. We will continue to stress education at every session.
Tips and Support. Throughout our time together, I will share many tips with you on shopping, meal planning, ordering in restaurants, eating in friend's homes, etc.
Measuring Results. At each session, I will ask you for the latest data regarding bio-markers and weight. I will prepare a graph in Excel that I can email to you for your records.
Projected Total Program for First Year.
 2 or 3 sessions before action plan.
 3 sessions during first six weeks after launching action plan.
 6 sessions for remainder of the year.
 Projected total of 10 to 12 sessions during the first year.
E. Administration -- Fees and Billing
 Billing once per month at $100 per session. (First of the month)
 First year total estimated at around $1,000....less than the cost of one dental crown.
 I will give you several books during your first year (soon, one of them will be my own book) , and will recommend others that you may want to purchase.
 Depending on progress against goals during the first year, I recommend a quarterly or semi-annual reveiw session for the second year.
 After a number of people have gone through the program, I may launch a monthly group meeting (free of charge) where you may bring interested parties.
Please contact me for more information:
J. Morris (Jim) Hicks - Founder & CEO - Harmony Earth
PO Box 823, Stonington, CT 06378
james@harmonyearth.net www.harmonyearth.net
Office 860-535-2212 - Cell 917-399-9700
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